Discover how Freshworks partnered with Market Wavegen to execute structured webinar promotion campaigns that increased registration performance, improved attendance readiness, and supported smoother event operations across regions.
Campaign Type: Webinar Registration + Event Enablement
Results Snapshot
• Strong and consistent webinar registration turnout
• Improved attendance readiness through reminder workflows
• Smooth, on-schedule campaign execution
• Highly positive client feedback
• Ongoing collaboration for future webinar programs
Download the Full Case Study to explore the strategy, execution framework, and measurable outcomes behind the campaign. freshworks-2-case-study
Campaign Impact
Freshworks strengthened its webinar marketing engine by implementing a structured promotion and reminder program that ensured attendees were prepared ahead of each session. Coordinated execution reduced operational overhead while improving confidence across marketing teams responsible for regional growth.
The engagement helped create a repeatable model for driving registrations while supporting event success through disciplined campaign delivery.
The Challenge
Running regional and global webinars required reliable registration flow combined with strong attendance outcomes. Freshworks needed an execution partner capable of managing promotion, reminders, and follow-ups at scale while maintaining consistency across campaigns.
Key priorities included:
• Reliable registration volume for webinars
• Timely reminder campaigns before sessions
• Smooth coordination between promotion and delivery
• Consistent execution across regions
The Market Wavegen Approach
Market Wavegen launched webinar-focused promotion campaigns aligned to regional audience segments to improve targeting accuracy. Clean and ready-to-use registration lists supported smooth handoffs while structured outreach ensured a steady registration flow.
Reminder emails were scheduled one hour and fifteen minutes before sessions, improving attendance readiness and helping participants stay engaged. Continuous feedback integration allowed outreach adjustments during the campaign, while consistent coordination maintained delivery timelines and execution discipline.
Client Perspective
“Proactive support in driving webinar registrations has been outstanding, contributing significantly to the success of our events.”
Business Impact
The engagement delivered meaningful operational improvements that strengthened Freshworks’ event marketing capabilities.
• Stronger webinar execution
• Better registration performance
• Smoother event operations
• Reinforced trust with the marketing team
Freshworks achieved dependable registration outcomes, improved session readiness, and increased coordination confidence — establishing a foundation for continued webinar success.
See the Full Strategy Behind the Results
Download the complete case study to learn how Market Wavegen helped Freshworks drive webinar registrations through structured promotion, reminder-based engagement, and reliable campaign execution.
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